Why You Should Consider Social Media For Business

In recent months, social media signals have had more importance in Google’s search results. Some experts believe social posts are now one of the top ranking signals for your website.

Why is social media important?

Social media is important not only to individuals but also small businesses. If you utilise it correctly, it will create many opportunities for you to grow and connect better with your target audience.

Did you know that Facebook has an estimated 2.7 billion people using it every day. They have one of the largest databases across on social applications, also owning Whats App, Instagram and Messenger.

Increases brand awareness

With nearly half of the world’s population using some form of social media, it is now becoming a natural place to share & promote your brand. Social media advertising now gives you a way to target your audience effectively and achieve worth while results.

Values & authenticity

Social media brings real value to your community with content, images, offers and discounts. It now gives you the ability to build real relations with your customers, whilst also allowing you to give someone back to them.

Increases Website Traffic

Whilst posting content is beneficial to your followers, you can redirect your traffic straight to your website. Links from social media to your website are developing as strong ranking signals for SEO. Did you know that your twitter and instagram links can be found in the search results?

Ad Targeting

Online advertisement is one of the most popular ways to generate leads in 2019. It displays valuable data that gives your better insight in your customer behaviour using analytics. Facebook is one of the most cost effective forms of online advertisement and it also provides one of the largest databases.

Whilst ad targeting is popular, it can also be easily spent if small businesses don’t know how to optimise their ads correctly.

Why should you post content?

Content on social media is what makes up the internet. Just like a website, if we didn’t have quality content, we wouldn’t have a working web.

Images & video

Social media started very basic, it used to always be messages and captions updating friends on their daily life. However updated quickly because it gave businesses and users the chance to show their skills through images and video.

32% of marketers say that images are the best form of content, and this is why the photography industry has grown drastically over the past years. Companies are finding it easier pick up a camera and generate their own unique style of content to display their audience.

Video is now continuing to grow in industry, driving customers away from still visuals and directing them to something authentic. Video is also introducing other areas such as augmented reality, 3D photos and drone footage.

Grow a following

Having an audience on social media gives you a better representation of customer loyalty. It demonstrates who wants to continue following your content and also who will return again as a regular customer.

Followers have also given brands trust and strong authority across the web, giving them higher success and growth rate in the long run. Marketers also believe that having a strong follower increases brand awareness by 91%!

Start a social page and build your brand today!

SEO Trends for 2019

SEO has already been adjusted in 2018 with the new ‘medic’ core update. But now as we move into 2019 we can expect to see some new influential changes to the algorithm.

Why will there be changes in 2019?

As humans we continue to grow with technology and any changes in modern movements. The search engines will have to maintain that standard, and there are two ways this could be affected – advancements in technology like artificial intelligence, and voice recognition and commands through website search.

What will be the next focus for SEO?

Although the core of SEO will stay the same, here are a few things to consider.

Voice Commands

In 2018 voice commands systems such as Siri and Alexa have been on the rise. Google may consider putting this as a ranking factor for websites.

Security

You may want to take a look at your website and see how secure it is overall. We already know that HTTP’s is a ranking factor, but we may have to increase this in the future with threats of cyber hacking and spamming.

Mobile Indexing

80% of the UK population now owns a mobile phone that they use for internet purposes. Any websites that are not mobile friendly or don’t use responsive designs will be in the lower ranks.

Featured Snippets

When you’re searching for a keyword or phrase online might have noticed a snippet of information pop up. This will be used for educational purposes so that users can see and find the answers more efficiently.

Star Ranked Data

Data online that contains a star ranking (1 to 5) will be valued more than normal links. Google will look at users website feedback and may prioritise 5 star links.

Will SEO trends change drastically?

The short answer is no. However, many new SEO trends are likely to pop up, so heres what we need to stay focused on.

The SEO Do’s:

• Continue building high PR links through mentions in top ranking and relevant websites

• Focus on keywords that matter and don’t neglect long tail phrases

• Expand your visual content and remember to use alt text and tags

• Helpful content is a must. Remember it’s quality over quantity

• Make a responsive web design that is perfect on all devices

The SEO Don’ts:

• Keyword stuffing

• Spamming links into text and blogs

• Copying your own or others online content

• Upload large images to the website

3 Ways to Improve your Photography for Websites

JPEG (Top) / RAW (Bottom) - Comparison

Use Manual Settings

If you’re looking to find your niche in photography you need to know all the settings of your camera, so look through your manual/guide and learn about each button.

Manual mode is one of the main settings on your camera, and it lets you control shutter speed, aperture, and ISO.

Using Manual Mode (M) on your camera gives you the most flexibility and control over your photos. You may make many mistakes when you first try this, but experimenting with different shots will only make you a better photographer in the long run.

Rule of Thirds

The Rule of Thirds is simply a grid of 9 boxes on your camera, which allows you to place your subject/main focus point into one of these areas.

Why should you use it?

If the subject is small try using individual parts of the grid, but if the subject is large trying using a third of the grid to create that empty space.

Shoot in RAW

One of the main things that will help you improve your photography is shooting in RAW. If you shoot in JPEG it can generally make the colours quite dull and it also gives you less flexibility when it comes to editing things such as exposure and colour temperature.

Here’s an example of JPEG edited vs RAW Edited.

JPEG (Top) / RAW (Bottom) - Comparison
JPEG (Top) / RAW (Bottom) – Comparison

This is a guest post by Photographer, blogger and marketer Oliver Howells