Should you use TikTok for Business?

The short answer: Yes, with now 1 billion active users TikTok is labelled as the fastest growing social media app of all time. The app was originally known as Musically, which was used to create short lip sync videos. However over the past 2 years this has developed this further into an advanced video editing tool.

How could it benefit your business?

TikTok is a great marketing tool for business, as it’s easy to gain exposure from relevant hashtags and target audiences. Statistics state that 41% of the market are ages between 16 – 24, which is to do with the growth of ‘Generation Z’. Although this may not be your ideal demographic, it does leave 59% of the market open for targeting your current audience.

Just like any other social media apps that you may already be using, you can follow other users, like and comment on content, and share that content to other platforms.

Video Boosts Conversions and Sales

As many of us know video content can make you some serious profit. Now that there is a rise in influencers, many individuals are charging anywhere from £100 to £2,000 per promotional video post.

Video is showing great ROI and statistically 83% of businesses have said that it has benefited their current growth. The other great benefit of video is that it doesn’t have to be the perfect edit. Some of the most viral videos have been recorded on a mobile phone and even most devices record in 1080p or higher!

Videos less than two minutes get the most engagement because they are short, eye catching and have the clearest message.

How do I start using the app?

To download TikTok you will need to go to the App Store or Google Play Store.

Account setup

  • Fill out your business information, email, phone username etc
  • Complete your bio information – add a short business description
  • Add your profile picture or logo
  • Go to click the “•••” and click ‘pro version’ to add your analytics
  • Start creating videos!

Once you hit 1000 followers you will be able to live stream

How can you promote your business on TikTok?

The best way for your business to stand out is to create fun content. If you are able give advice, show creativity or start challenges you will definitely get noticed on the platform.

Hashtags

It’s very common for businesses to launch a hashtag challenge in order to get their content trending.

Business Example: Last year a hashtag was trending on TikTok called “#businesscheck”. The concept was to explain or show the process of your product or service in 15 seconds.

Multiple businesses got exposure to millions of new people, made more connections and increased overall revenue from one viral video. By simply promoting the video online and adding relevant hashtags, it allowed businesses to tap into their desired target audience.

Online Advertising

It seemed inevitable, and sure enough advertising is now possible on TikTok. There are four ways your business can target users:

  • Infeed Native Content: Similar to snapchat, this video will appear in users home feeds, you can promote app downloads or link clicks.
  • Brand Takeovers: Brands can take over the tiktok platform for the day by promoting banners, images, links to landing pages.
  • Hashtag Challenges: Instead of following others trends, you business can set the challenge and promote a hashtag to go viral!
  • Branded Lenses: Create your own branded lens or filter that users will want to use, and link it back to your page.

Click the link to start advertising on TikTok.

Why You Should Consider Social Media For Business

In recent months, social media signals have had more importance in Google’s search results. Some experts believe social posts are now one of the top ranking signals for your website.

Why is social media important?

Social media is important not only to individuals but also small businesses. If you utilise it correctly, it will create many opportunities for you to grow and connect better with your target audience.

Did you know that Facebook has an estimated 2.7 billion people using it every day. They have one of the largest databases across on social applications, also owning Whats App, Instagram and Messenger.

Increases brand awareness

With nearly half of the world’s population using some form of social media, it is now becoming a natural place to share & promote your brand. Social media advertising now gives you a way to target your audience effectively and achieve worth while results.

Values & authenticity

Social media brings real value to your community with content, images, offers and discounts. It now gives you the ability to build real relations with your customers, whilst also allowing you to give someone back to them.

Increases Website Traffic

Whilst posting content is beneficial to your followers, you can redirect your traffic straight to your website. Links from social media to your website are developing as strong ranking signals for SEO. Did you know that your twitter and instagram links can be found in the search results?

Ad Targeting

Online advertisement is one of the most popular ways to generate leads in 2019. It displays valuable data that gives your better insight in your customer behaviour using analytics. Facebook is one of the most cost effective forms of online advertisement and it also provides one of the largest databases.

Whilst ad targeting is popular, it can also be easily spent if small businesses don’t know how to optimise their ads correctly.

Why should you post content?

Content on social media is what makes up the internet. Just like a website, if we didn’t have quality content, we wouldn’t have a working web.

Images & video

Social media started very basic, it used to always be messages and captions updating friends on their daily life. However updated quickly because it gave businesses and users the chance to show their skills through images and video.

32% of marketers say that images are the best form of content, and this is why the photography industry has grown drastically over the past years. Companies are finding it easier pick up a camera and generate their own unique style of content to display their audience.

Video is now continuing to grow in industry, driving customers away from still visuals and directing them to something authentic. Video is also introducing other areas such as augmented reality, 3D photos and drone footage.

Grow a following

Having an audience on social media gives you a better representation of customer loyalty. It demonstrates who wants to continue following your content and also who will return again as a regular customer.

Followers have also given brands trust and strong authority across the web, giving them higher success and growth rate in the long run. Marketers also believe that having a strong follower increases brand awareness by 91%!

Start a social page and build your brand today!

SEO Trends for 2019

SEO has already been adjusted in 2018 with the new ‘medic’ core update. But now as we move into 2019 we can expect to see some new influential changes to the algorithm.

Why will there be changes in 2019?

As humans we continue to grow with technology and any changes in modern movements. The search engines will have to maintain that standard, and there are two ways this could be affected – advancements in technology like artificial intelligence, and voice recognition and commands through website search.

What will be the next focus for SEO?

Although the core of SEO will stay the same, here are a few things to consider.

Voice Commands

In 2018 voice commands systems such as Siri and Alexa have been on the rise. Google may consider putting this as a ranking factor for websites.

Security

You may want to take a look at your website and see how secure it is overall. We already know that HTTP’s is a ranking factor, but we may have to increase this in the future with threats of cyber hacking and spamming.

Mobile Indexing

80% of the UK population now owns a mobile phone that they use for internet purposes. Any websites that are not mobile friendly or don’t use responsive designs will be in the lower ranks.

Featured Snippets

When you’re searching for a keyword or phrase online might have noticed a snippet of information pop up. This will be used for educational purposes so that users can see and find the answers more efficiently.

Star Ranked Data

Data online that contains a star ranking (1 to 5) will be valued more than normal links. Google will look at users website feedback and may prioritise 5 star links.

Will SEO trends change drastically?

The short answer is no. However, many new SEO trends are likely to pop up, so heres what we need to stay focused on.

The SEO Do’s:

• Continue building high PR links through mentions in top ranking and relevant websites

• Focus on keywords that matter and don’t neglect long tail phrases

• Expand your visual content and remember to use alt text and tags

• Helpful content is a must. Remember it’s quality over quantity

• Make a responsive web design that is perfect on all devices

The SEO Don’ts:

• Keyword stuffing

• Spamming links into text and blogs

• Copying your own or others online content

• Upload large images to the website

3 Ways to Improve your Photography for Websites

JPEG (Top) / RAW (Bottom) - Comparison

Use Manual Settings

If you’re looking to find your niche in photography you need to know all the settings of your camera, so look through your manual/guide and learn about each button.

Manual mode is one of the main settings on your camera, and it lets you control shutter speed, aperture, and ISO.

Using Manual Mode (M) on your camera gives you the most flexibility and control over your photos. You may make many mistakes when you first try this, but experimenting with different shots will only make you a better photographer in the long run.

Rule of Thirds

The Rule of Thirds is simply a grid of 9 boxes on your camera, which allows you to place your subject/main focus point into one of these areas.

Why should you use it?

If the subject is small try using individual parts of the grid, but if the subject is large trying using a third of the grid to create that empty space.

Shoot in RAW

One of the main things that will help you improve your photography is shooting in RAW. If you shoot in JPEG it can generally make the colours quite dull and it also gives you less flexibility when it comes to editing things such as exposure and colour temperature.

Here’s an example of JPEG edited vs RAW Edited.

JPEG (Top) / RAW (Bottom) - Comparison
JPEG (Top) / RAW (Bottom) – Comparison

This is a guest post by Photographer, blogger and marketer Oliver Howells