Home Group Financial is a Wiltshire-based Mortgage Broker and Advisor, providing advice and recommendation on mortgage, protection and insurance products to clients nationwide. Home Group Financial tasked 4D Digital with managing a new logo design, branding and website design for the company. In addition the project was to include digital marketing consultation and ongoing services for Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.
Branding, Copywriting, Web Design and Marketing
The Home Group Financial brand reflects the bold, professional, yet approachable outlook of the company.
The logo is designed to be minimal, creative and versatile. Importance is placed on it’s ability to be used in a wide variety of digital and print environments
The website design builds on the Home Group Financial brand and logo, and further reinforces the main principles of simplicity, clarity and minimalism. Website content is subject to a thorough copywriting assessment during website build.
Initial research and analysis is carried out in preparation for ongoing marketing via SEO and PPC campaigns, managed by 4D Digital.
Client CRM integration
A key element of the website development is integration with the clients existing sector-specific CRM software. All new enquiries from the website automatically feed into the CRM, notifying advisors and providing feedback to potential customers.
Update – February 2024
Following its launch in September 2022, the brand and website developed by 4D Digital has enabled Home Group Financial progress and now to look forward to its next phase of growth. 4D Digital are delighted to partner with HGF to continue this expansion by offering ongoing marketing and website development services.
4D Digital have been extremely helpful in designing and producing a fantastic website for my business and supporting the initial digital launch of the site. Chris is knowledgeable, has a wide-reach of contacts to support small to large projects and most of all trustworthy – very important in a digital market where I have little knowledge. I would recommend 4D Digital without hesitation.
Miles Robinson – Founder & Director, Home Group Financial