SEO has already been adjusted in 2018 with the new ‘medic’ core update. But now as we move into 2019 we can expect to see some new influential changes to the algorithm.
Why will there be changes in 2019?
As humans we continue to grow with technology and any changes in modern movements. The search engines will have to maintain that standard, and there are two ways this could be affected – advancements in technology like artificial intelligence, and voice recognition and commands through website search.
What will be the next focus for SEO?
Although the core of SEO will stay the same, here are a few things to consider.
Voice Commands
In 2018 voice commands systems such as Siri and Alexa have been on the rise. Google may consider putting this as a ranking factor for websites.
Security
You may want to take a look at your website and see how secure it is overall. We already know that HTTP’s is a ranking factor, but we may have to increase this in the future with threats of cyber hacking and spamming.
Mobile Indexing
80% of the UK population now owns a mobile phone that they use for internet purposes. Any websites that are not mobile friendly or don’t use responsive designs will be in the lower ranks.
Featured Snippets
When you’re searching for a keyword or phrase online might have noticed a snippet of information pop up. This will be used for educational purposes so that users can see and find the answers more efficiently.
Star Ranked Data
Data online that contains a star ranking (1 to 5) will be valued more than normal links. Google will look at users website feedback and may prioritise 5 star links.
Will SEO trends change drastically?
The short answer is no. However, many new SEO trends are likely to pop up, so heres what we need to stay focused on.
The SEO Do’s:
• Continue building high PR links through mentions in top ranking and relevant websites
• Focus on keywords that matter and don’t neglect long tail phrases
• Expand your visual content and remember to use alt text and tags
• Helpful content is a must. Remember it’s quality over quantity
• Make a responsive web design that is perfect on all devices
The SEO Don’ts:
• Keyword stuffing
• Spamming links into text and blogs
• Copying your own or others online content
• Upload large images to the website