Case Study – Stronghold Healthcare

Stronghold Global are an established and growing supplier to trade of workwear and business goods throughout the UK. Stronghold required a new website to be quickly deployed in order to react to market changes – specifically to provide PPE supplies due to the second wave in the UK of the COVID pandemic. A short deadline of four weeks was needed in order to be able to offer both quoted goods for trade volumes and paid orders for new customers. 

4D Digital recommended existing branding for the Stronghold Global to be used as the company is well known within it’s target market, but subtle amends were used to enable the Stronghold Healthcare website to have it’s own identity.   

Stronghold Healthcare within the Stronghold Global brand

The WordPress framework was used in conjunction with WooCommerce as an ecommerce module to enable fast development prior to product and content entry. Management of the website content, orders and products by the internal team was to be a key requirement post-launch.

4D Digital worked swiftly with the team at Stronghold to specify the website requirements and deliver the website ready for launch earlier than anticipated. Orders and quote requests were active within a day of launch.  Particular importance has been placed on continual development of the website, with marketing channels set up with the internal CRM for access by the UK sales team. 

Ongoing support is in place with internal CMS training and website maintenance. 4D Digital continues to work with Stronghold on SEO and paid ad campaigns to progress the website.