New Year, New Website?

As the New Year festivities fade and we all head back to work, inevitably thoughts can turn to plans for 2019 and how to progress your business. One of the main factors in a sales and marketing strategy has to be to optimise your company’s online presence. We might well be a bit biased – but there are a number of ways we can help you and we’ve outlined some options below.

New website

Most companies and organisations will have a website in place, so mainly we’re looking at a website redesign. Unless branding and logo have changed, typically a second, third- or fourth-generation website just needs to be refreshed, with perhaps a look again at the focus of the content. Responsive design is often a key, to ensure focus is given to mobile and tablet view. Depending on the industry sector, over half of traffic to a website will be on mobile. This also guides us into making sure the content is as clear as possible, with key action points as a focus.

Website Audits & Consultancy

From our basic website audit to a more in-depth consultancy role, we try to use our experience to help you ensure your website or mobile app is delivering the results you need. Focus is given to planning improvements and then measuring the performance over coming months and years.

Digital Marketing

Digital marketing, which includes a wide variety of areas such as SEO, Social Media and PPC campaigns, is the method of marketing your website or app online. With such choice of channels to use, it’s key nowadays to ensure the most effective route is used, and most importantly, to measure the success of the campaign. With analytics and insights metrics available to measure the finest detail of traffic source and flow, it’s possible to accurately show any return on the investment.

2019 and beyond

If you feel that any of the options we outline above may be of use please contact us, we’re always happy to chat through any enquiry. We hope you’ve enjoyed reading some of our #blogmas articles this year, and wish everyone good fortune in 2019.

What we can learn from 2018 Christmas eCommerce reports

When ASOS issued a profit warning just prior to Christmas due to poor online sales in November, many feared that this year was going to be a tough period for eCommerce retailers. With Black Friday falling in that November period, did this mean that other retailers would reflect the performance of one of the UK’s leading eCommerce lights? Was the Brexit effect having a tangible effect on sales and profits?

A good indicator of general retail performance is always how early stores, in the high street and online, switch into the sales period. Long gone are the days of sales starting on Boxing Day. Even in stronger economic times of a few years ago, many online retailers (Amazon in particular), would launch massive promotional campaigns on Christmas Day itself. No sooner had presents been opened than we were busily seeking bargain replacements!

But with some of the big guns such as Next and John Lewis holding off launching sales some confidence grew that the general economic concerns weren’t hitting online sales as much as predicted.

Reports from Next and John Lewis however, have both showed good online sales over the period. Next overall sales were up 1.5% on 2017, but online sales were up a whopping 15.2%, taking many ecommerce analysts by surprise. John Lewis’ figures were up 4.5% in the week to 29th December, but as no separate online figures were released, it’s less easy to assess.

So what can we learn? That online sales, done well, are forging ahead despite uncertainties in the economy and high street concerns.

Free Local SEO Assessment

For our third offer of 2018 #blogmas, we’re offering the chance to have a Free Local SEO Assessment. This report looks at how your website ranks for a given set of keywords, in your area. Local search results can be a useful tool to gain traffic and enquiries.

All we ask it that you use our contact page to get in touch before the end of January and within 2/3 working days we’ll send you a report to let you know what could be improved and those aspects that are being done well. 

Local search results are a great way to market your business through Google or other search engines. Many businesses are suited to local marketing, and with a Local SEO Assessment we guide you through the latest techniques.

SEO Trends for 2019

SEO has already been adjusted in 2018 with the new ‘medic’ core update. But now as we move into 2019 we can expect to see some new influential changes to the algorithm.

Why will there be changes in 2019?

As humans we continue to grow with technology and any changes in modern movements. The search engines will have to maintain that standard, and there are two ways this could be affected – advancements in technology like artificial intelligence, and voice recognition and commands through website search.

What will be the next focus for SEO?

Although the core of SEO will stay the same, here are a few things to consider.

Voice Commands

In 2018 voice commands systems such as Siri and Alexa have been on the rise. Google may consider putting this as a ranking factor for websites.

Security

You may want to take a look at your website and see how secure it is overall. We already know that HTTP’s is a ranking factor, but we may have to increase this in the future with threats of cyber hacking and spamming.

Mobile Indexing

80% of the UK population now owns a mobile phone that they use for internet purposes. Any websites that are not mobile friendly or don’t use responsive designs will be in the lower ranks.

Featured Snippets

When you’re searching for a keyword or phrase online might have noticed a snippet of information pop up. This will be used for educational purposes so that users can see and find the answers more efficiently.

Star Ranked Data

Data online that contains a star ranking (1 to 5) will be valued more than normal links. Google will look at users website feedback and may prioritise 5 star links.

Will SEO trends change drastically?

The short answer is no. However, many new SEO trends are likely to pop up, so heres what we need to stay focused on.

The SEO Do’s:

• Continue building high PR links through mentions in top ranking and relevant websites

• Focus on keywords that matter and don’t neglect long tail phrases

• Expand your visual content and remember to use alt text and tags

• Helpful content is a must. Remember it’s quality over quantity

• Make a responsive web design that is perfect on all devices

The SEO Don’ts:

• Keyword stuffing

• Spamming links into text and blogs

• Copying your own or others online content

• Upload large images to the website