In recent months, social media signals have had more importance in Google’s search results. Some experts believe social posts are now one of the top ranking signals for your website.
Why is social media important?
Social media is important not only to individuals but also small businesses. If you utilise it correctly, it will create many opportunities for you to grow and connect better with your target audience.
Did you know that Facebook has an estimated 2.7 billion people using it every day. They have one of the largest databases across on social applications, also owning Whats App, Instagram and Messenger.
Increases brand awareness
With nearly half of the world’s population using some form of social media, it is now becoming a natural place to share & promote your brand. Social media advertising now gives you a way to target your audience effectively and achieve worth while results.
Values & authenticity
Social media brings real value to your community with content, images, offers and discounts. It now gives you the ability to build real relations with your customers, whilst also allowing you to give someone back to them.
Increases Website Traffic
Whilst posting content is beneficial to your followers, you can redirect your traffic straight to your website. Links from social media to your website are developing as strong ranking signals for SEO. Did you know that your twitter and instagram links can be found in the search results?
Ad Targeting
Online advertisement is one of the most popular ways to generate leads in 2019. It displays valuable data that gives your better insight in your customer behaviour using analytics. Facebook is one of the most cost effective forms of online advertisement and it also provides one of the largest databases.
Whilst ad targeting is popular, it can also be easily spent if small businesses don’t know how to optimise their ads correctly.
Why should you post content?
Content on social media is what makes up the internet. Just like a website, if we didn’t have quality content, we wouldn’t have a working web.
Images & video
Social media started very basic, it used to always be messages and captions updating friends on their daily life. However updated quickly because it gave businesses and users the chance to show their skills through images and video.
32% of marketers say that images are the best form of content, and this is why the photography industry has grown drastically over the past years. Companies are finding it easier pick up a camera and generate their own unique style of content to display their audience.
Video is now continuing to grow in industry, driving customers away from still visuals and directing them to something authentic. Video is also introducing other areas such as augmented reality, 3D photos and drone footage.
Grow a following
Having an audience on social media gives you a better representation of customer loyalty. It demonstrates who wants to continue following your content and also who will return again as a regular customer.
Followers have also given brands trust and strong authority across the web, giving them higher success and growth rate in the long run. Marketers also believe that having a strong follower increases brand awareness by 91%!
Start a social page and build your brand today!